DIA COLOR demi-permanent ammonia-free color #7.1 60 ml

DIA COLOR ammonia-free demi-permanent hair dye from L'ORÉAL PROFESSIONAL PARIS is a semi-permanent alkaline solution designed to enhance shine and refresh hair color. Utilizing advanced technology, it replenishes lost melanin, effectively counteracting melanin depletion for up to six weeks of vibrant color* while covering as much as 70% of gray hairs. This product offers three times the shine** and revitalizes your hair's hue. With a formulation comprising up to 92% naturally derived ingredients***, it assures remarkable cosmetic quality. You can achieve customized results, choosing from an extensive range of shades, from the lightest blonds to deep browns available in cold, neutral, and warm tones. *Based on consumer and instrumental testing. **Results from instrumental assessments. ***The percentage indicates the maximum natural ingredients across the entire range, with at least 84% in each shade, while the remaining portion is for color stability, sensory appeal, and preservation.